Off Page SEO

“Off page SEO is all about the things you could do get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.” SEOMoz.org

Off page SEO is one of the most important techniques to improving your position in organic search and it is one of the most effective ways to get more targeted traffic.  The goal of off page SEO is to get more ‘incoming links‘ to your website - links to your website from other websites.  Each link is like a vote that tells the search engine that your site is important.

Avoid Link Exchanges

Search engines are getting better at detecting link exchanges where you and another website agree to link to each other.  This type of linking is considered less important by the search engines and will be discounted.  Also, be careful of directory sites who take in all sorts of links without rejecting any of them.  Being in such a directory may actually hurt your placement.

Anchor Text

It is important to notice of the anchor text with the incoming link.  Most of the time you have no control over this because it is up to the other website to write proper anchor text.  However, if you can influence this, ask them to use text such as ‘your product, your industry, city, state, or your service’ rather than your company name.  This put your link in context and help you rank higher for your industry, service, product or city.  You will probably already rank well for your company name, so there is no need to use it here.

Off page SEO is extremely important to your organic search placement and it takes time to achieve.  There are techniques to use to speed things up quite a bit.  This is the type of service Medianomic provides for our customers who what to take full advantage of the website presence.  Medianomic also combines with service with on page SEO, website optimization and website design and it all begins with a free website audit which establishes a baseline of how your site is performing now.