What makes our approach unique is that we are relentless in our pursuit of focused, strategic plans to achieve your specific goals. Having a cool site is great but if it doesn’t help achieve your goals, then what good is it. We follow a 5 step process:
strategy
This is just another way of say, “Set a goal!” - The most important part of a great marketing strategy is to set achievable goals. We’ll help you determine what is feasible and what is not, what technology makes sense for you and what is a realistic return on your investment.
plan
A great strategy is only great if you can implement it. - Now we build a plan to achieve your strategy. We’ll work with you to identify the technology, techniques, resources and required time to complete the project in a focused way. We help identify low cost web and media tools so you can focus your budget on what drives your business.
design
Having a cool web site isn’t everything but it sure is nice! - We’ll build a unique composition which will consist of an overall design, layout, navigation and imagery. With your help we will fine-tune the various elements such as content, video, images, and pages - with a focus on achieving the goals we’ve already identified - and off course, we’ll keep our budget in check so there are no surprises.
build
Now it’s time to roll up our sleeves and execute on the plan. - We’ll setup hosting, install the software, build the pages, and create the media library. This part is where it all comes together. All the work we’ve done so far on identifying goals, planning and designing now begins to come together. If your project includes search marketing then we establish the campaign and get the ad copy written and launch the ship!
measure
Now the real fun begins! - The site is ready, it’s on the Internet and your customers are visiting it - but now we have to make sure that it’s user friendly and generating leads. We understand that many times the site will not perform exactly as planned which is why this part is so important. We’ll tweak, measure, cut, re-measure and re-tweak until we hit the target!
